ADvaita - Unified Brand Theory

This is not an attempt at devaluing the greatest universal philosophy of mankind - Advaita, but a tribute and an application of it in a field which is known for its extreme commercial crassness. Advaita is the Holy Water that will wash this field away of all its sins.

Name:
Location: Dubai, Dubai, United Arab Emirates

Friday, March 18, 2005

SHRIMPS AND TEAK FOR BREAKFAST

Client : VGP Teak

Brief : To communicate that VGP Teak and Shrimp farms have shifted their office to 41, Andheri West, Bombay.

Year:
1995

Medium : Press, Bombay Times of India, B/W, maybe 10 x 2
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Headline :
There are teak trees and shrimps sprouting out of 41, Andheri West, Bombay !


Idea Trigger :
Just a dramatic premise. I immediately did this after completing the Strawberry Stripes assignment. I was on a creative high. Just churning out stuff at speeds which others could but didn't want to experiment. I didn't see the ad in print as it was released in Bombay..

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