ADvaita - Unified Brand Theory

This is not an attempt at devaluing the greatest universal philosophy of mankind - Advaita, but a tribute and an application of it in a field which is known for its extreme commercial crassness. Advaita is the Holy Water that will wash this field away of all its sins.

Name:
Location: Dubai, Dubai, United Arab Emirates

Sunday, December 26, 2004

Welcome to ADvaita!

ADVAITA
Unified Brand Theory - Walking on the Creative Edge

The Ad Universe is verily composed of the Brand.
The Brand is the Ultimate Reality.

A blog dedicated to the study of the Forces of Communication viz Word, Image and Sound and its Creative use in Advertising and building Brands.

Objectives:

1) A good source of Interesting news, articles, tips etc. on advertising.
1) Members of the Ad Fraternity can discuss advertising and share knowledge.
2) Copywriters and Visualizers can hold creative discussions on different aspects of their craft, get ideas, display their portfolio etc.
3) Opinions on the latest ad campaigns
4) One-stop shop for ad talent and freelancers

http://groups.yahoo.com/group/ad-vaita